3388 Films To Release Minh Beta’s ‘Scent Of Pho’ In North America & Major International Markets 

EXCLUSIVE: 3388 Films has picked up North America and a slew of other rights to Minh Beta’s Scent Of Pho, which is currently on release in Vietnam over the country’s Tet Lunar New Year holidays.  The film is being lined up for a mid-March release in North America. 3388 Films will also release the film […] The Scent Of Pho 3388 Films EXCLUSIVE: 3388 Films has picked up North America and a slew of other rights to Minh Beta’s Scent Of Pho, which is currently on release in Vietnam over the country’s Tet Lunar New Year holidays. The film is being lined up for a mid-March release in North America. 3388 Films will also release the film across Europe, Australia, New Zealand and Japan. South Korea’s Lotte Entertainment is handling all other international territories. Featuring an ensemble cast including veteran actor Xuân Hinh and leading actress Thu Trang, the film tells the story of a father whose greatest concern is preserving the legacy of the family’s renowned phở business. When he chooses his grandson as the successor, he faces fierce opposition from his daughter-in-law. Related Stories News 'Face Off 8: Embrace Of Light' Set For Multi-Territory Release Via 3388 Films; Widest-Ever For Vietnam's Most Enduring & Successful Franchise