Amazon apparently thought the world would respond with a collective “awww” when it announced an expansion of its Ring Search Party feature to help find lost dogs, promoted via a 30-second Super Bowl ad (below). Instead, it’s being widely panned as a dystopian move in the current climate.
Since the company has recently rolled out a facial recognition capability for the Ring video doorbell, people drew the obvious and exceedingly short line between surveilling for dogs to surveilling for people …
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Analysis & Context
Amazon apparently thought the world would respond with a collective “awww” when it announced an expansion of its Ring Search Party feature to help find lost dogs, promoted via a 30-second Super Bowl ad (below). Instead, it’s being widely panned as a dystopian move in the current climate.
Since the company has recently rolled out a facial recognition capability for the Ring video doorbell, people drew the obvious and exceedingly short line between surveilling for dogs to surveilling for people …
more… This article provides comprehensive coverage and analysis of current events.
Amazon apparently thought the world would respond with a collective “awww” when it announced an expansion of its Ring Search Party feature to help find lost dogs, promoted via a 30-second Super Bowl ad (below). Instead, it’s being widely panned as a dystopian move in the current climate.
Since the company has recently rolled out a facial recognition capability for the Ring video doorbell, people drew the obvious and exceedingly short line between surveilling for dogs to surveilling for people …
more…
![‘Dystopian’ Ring Search Party feature sparks public backlash [Video]](https://9to5mac.com/wp-content/uploads/sites/6/2026/02/Tone-deaf-Ring-Search-Party-feature-sparks-public-backlash.jpeg?quality=82&strip=all&w=1600)
