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Coles says ‘Down Down’ ads a ‘furphy’ as it defends discounts

February 17, 2026 at 02:09 AM
By Sydney Morning Herald
The supermarket is attempting to emphasise the importance of outside forces in price-change decisions, and says the ACCC’s argument is “too complex” for shoppers.

Analysis & Context

The supermarket is attempting to emphasise the importance of outside forces in price-change decisions, and says the ACCC’s argument is “too complex” for shoppers. Coles says ‘Down Down’ ads a ‘furphy’ as it defends discounts. Stay informed with the latest developments and expert analysis on this important story.

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