Creator Management Firm Night Raises $70 Million in Gaming, Music and Sports Push

Founded by Reed Duchscher, Night's roster includes Kai Cenat, T-Pain and Sam and Colby. Kai Cenat Photo by Slaven Vlasic/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The creator-focused talent management firm Night has raised $70 million in a significant financing round, with plans to expand into gaming, sports, music and live events. Founded by Reed Duchscher, Night’s roster of creators includes Kai Cenat, Sam and Colby, T-Pain, Tara Davis-Woodhall, Hunter Woodhall and the Kalogeras Sisters. The company says it plans to use the funds to “build, operate and acquire businesses embedded in internet culture across all facets of media and entertainment, including digital media, music, sports, gaming, podcasting, streaming and live events.” Related Stories Business Dhar Mann Named NFL's "Chief Kindness Officer" As League Kicks Off Super Bowl Creator Blitz (Exclusive) General News All Bonnie Blue Wants for Christmas Is to Break Her Personal Record The company has already been strategically acquisitive, buying the experiential marketing and events firm Experiential Supply Co. last year, and the Roost Podcast Network from Warner Bros. Discovery in 2024 (Roost’s shows include the popular This Past Weekend with Theo Von). The new round suggests that its dealmaking is not over yet. Of course, gaming, sports and music are among the most popular genres for creators, with livestreams and original TikTok and YouTube content around those topics surguing. Night has also been pushing into experiential entertainment and live events, which are also on the rise as people seek to forge a closer relationship with the content and creators they follow. “The most important media companies of the future will be built by teams who best understand internet media and culture,” Duchscher, said in a statement, “We’ve all seen the seismic shift of attention moving away from traditional entertainment to content creators’ digital channels. We believe this will continue to accelerate and become even more prevalent across other sectors of entertainment like music, sports, and events.” Read More About: creator economy night THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up More from The Hollywood Reporter Social Impact Summit Selena Gomez and Kenneth Cole to Be Honored at 2026 Social Impact Summit