Imax Posts $28 Million Chinese New Year Box Office, Down From Last Year’s High

The film tech company reached a record of $53 million in ticket receipts over China’s Lunar New Year in 2025 with ‘Ne Zha 2’ on its screens locally. Imax Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Imax posted $28 million in box office over China’s latest Lunar New Year seven-day period, with the thriller Pegasus 3 leading the way with $24 million in tickets sales in its first week, the film technology company said on Monday. That compared with Imax nabbing a record high of $53 million in box office over China’s Lunar New Year period in Feb. 2025 on $36 million in ticket sales for the animated blockbuster Ne Zha 2. That also followed Imax posting a previous Chinese New Year box office record of $34 million in 2023. Related Stories Business AMC Theatres Grapples With Nearly 10 Percent Attendance Drop In Latest Quarter Movies How the Tourette's Fallout Unfolded at the BAFTA Film Awards: From Pre-Show Warnings to a "Throw-Away Apology" Director Han Han’s Pegasus 3 marks the fourth collaboration between Imax and the Chinese filmmaker, and to date has taken in $373 million in overall box office in China. “Our continued success with the Chinese New Year holiday underscores the diverse global breadth of our content portfolio — and our unique ability to create opportunity and generate results throughout the year,” Imax CEO Richard Gelfond said in a statement on Monday. The latest Chinese New Year slate for Imax included Super Lion’s martial-arts actioner Blade of the Guardians earning $3.3 million, and Damai’s thriller Scare Out taking in another $500,000 across the holiday period. Imax and the Beijing film industry look to Lunar New Year holiday numbers as a bellwether for how box office in China may play out for the rest of the year. Pegasus 3 will receive an exclusive North American Imax release starting Feb. 23 in select giant screen locations, ahead of UK, Australia and New Zealand play for the thriller. Imax China is a subsidiary of Toronto-based Imax and its shares trade on the Hong Kong Stock Exchange. Read More About: box office imax international THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up More from The Hollywood Reporter Netflix Ted Sarandos Responds to Trump Telling Netflix to Fire Susan Rice: “It’s Not a Political Deal”