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Inside the secret history of the black mamba

February 25, 2026 at 07:17 PM
By Baxter Holmes
In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That star was not Kobe Bryant.

💡Analysis & Context

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That star was not Kobe Bryant. Monitor developments in Inside for further updates.

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In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That star was not Kobe Bryant.
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