What to Know About ‘Encore,’ Gap’s New Rewards Program That Seeks to Combine Fashion and Entertainment

Gap is touting the ability to redeem points for Disney gift cards, AMC theater tickets and limited-edition collectibles and autographed merch Spencer Platt/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Global apparel retailer Gap is back in the headlines after announcing the launch of a new membership program, dubbed “Encore,” last week. The multi-tiered program — with “Core,” “Premier” and “All-Access” levels — gives shoppers a chance to earn points and redeem rewards across all four of Gap Inc.’s iconic brands: Old Navy, Gap, Banana Republic and Athleta. The rebranded loyalty program also introduces an Encore credit card, which offers cardmembers the “most expansive earning opportunities,” per a release, in addition to a host of fashion and entertainment perks. Related Stories Lifestyle 15 Chanel Gifts You Can Get for Under $100 Lifestyle Stoney Clover Lane Revives Sold-Out Disney Princess Prints With New Bag Styles SIGN UP FOR FREE GAP ENCORE MEMBERSHIP Here’s what to know about the Gap Encore membership program, plus a look at some top trending pieces to pick up online at Gap.com right now. What Are the Gap Encore Tiers? Gap’s new Encore points program offers three tiers: Core, Premier and All-Access. The basic Encore program is free to join, while the Encore Mastercard is by application only online. Shoppers can jump to the next tier based on their annual spend or card member status. For example, you can move from the Core to Premier level after just $350 in annual spend across all the Gap Inc. brands in-store and online. This is a program, Gap says, that is “rewarding both engagement and long-term relationships.” What Are the Gap Encore Perks? In general, all three tiers offer perks like free shipping, early access to shop limited-edition collections, a yearly “birthday bonus” gift, and points that you can redeem for apparel and gift cards online. Members also have the ability to save with the “Create Your Own Sale Day” perk, which lets you pick one day a year where you save 15% off your entire purchase. Core and Premier status members earn five points per dollar spent at the Gap family of brands (which also include Gap Factory and Banana Republic Factory) ; Encore Mastercard holders earn 25 points per dollar spent. Encore card holders also earn 15 points per dollar spent at other apparel brands, and five points per $1 spent at everywhere else that Mastercard is accepted. Worth noting: Purchases at Amazon, Target, Walmart and wholesale clubs like Sam’s Club and Costco are excluded. All-Access card members get free alterations at Banana Republic and the ability for extended returns, with up to 60 days from purchase to send something back. Gap is also touting new “fashion, entertainment and cultural moments for members,” including the ability to redeem Encore points for Disney gift cards, AMC theater tickets and “never-before-sold items and “limited-run products” — think signed accessories by Athleta brand ambassador and Olympic champion Simone Biles, or special-edition Gap and Old Navy bag charms. Members can also redeem their points for one-of-a-kind experiences, like the chance to win a trip to New York City to meet with Zac Posen, the current EVP and creative director of Gap Inc. Gap says Encore card members will also get “priority access to select experiences and enhanced benefits” with details to be announced later. How to Apply for a Gap Encore Credit Card Gap, Banana Republic and Old Navy have long offered their own branded credit cards, but the Encore Mastercard combines all the brands — and their perks — into one. The new card is offered by Barclays, and enrollment is now available online and in stores across Old Navy, Gap, Banana Republic and Athleta. There is no annual fee for the card and you can also add additional users and card holders. Keep in mind that purchases made by authorized users will earn points that will be deposited into your rewards account. APPLY FOR GAP ENCORE MASTERCARD ONLINE “Fashion is entertainment, and today’s customers aren’t just buying apparel, they’re buying into brands that shape culture and tell compelling stories,” says Richard Dickson, President and Chief Executive Officer of Gap Inc. in a press release. “Encore connects our brands and partnerships in new ways to meet that demand and change how customers engage with our brands. By bringing fashion, entertainment and access together, we are building momentum, deepening relationships and creating long-term value across our portfolio.” “Encore is a powerful new tool t