9 Indonesian fashion labels to know now – modern silhouettes, heritage touches and thoughtful craft

Indonesia is shaping up to be Southeast Asia's next premier fashion stop, and these thriving local brands are proof. Advertisement Style & Beauty 9 Indonesian fashion labels to know now – modern silhouettes, heritage touches and thoughtful craft Indonesia is shaping up to be Southeast Asia's next premier fashion stop, and these thriving local brands are proof. (Photos: Callie, Dibba, Sejauh Mata Memandang, Posh the Label and Calla The Label; Art: CNA/Chern Ling) New: You can now listen to articles. This audio is generated by an AI tool. Rachel Fong Rachel Fong 17 Feb 2026 07:55AM Bookmark Bookmark Share WhatsApp Telegram Facebook Twitter Email LinkedIn Set CNA as your preferred source on Google Add CNA as a trusted source to help Google better understand and surface our content in search results. Read a summary of this article on FAST. Get bite-sized news via a newcards interface. Give it a try. Click here to return to FAST Tap here to return to FAST FAST Indonesia is increasingly making headlines in a fashion landscape that refuses to be boxed in. While traditional wear and modest fashion remain important pillars, a growing number of Indonesian designers are rewriting the narrative with clothing made for the modern, multifaceted woman while weaving in elements of heritage and culture.Spanning everything from clean-lined silhouettes and tailored staples to flowing dresses and statement prints, these labels cater to a wide range of aesthetics and occasions. Beyond design, many also place emphasis on thoughtful construction, ethical production, and price points that remain accessible relative to quality, making them all the more appealing to consumers burned out on fast fashion. 1. CALLA THE LABELFounded in 2017, Calla The Label takes its name and inspiration from the calla lily flower, reflecting a vision rooted in elegance and quiet strength. The brand was conceived with the intention of creating designs that stand out visually, particularly against the dominance of earthy tones, greyscale, and muted pastels often seen in contemporary wardrobes. (Photo: Calla The Label) Fast forward five years later, Calla The Label is now known for its bold, floral prints and voluminous, graphic silhouettes. While expressive and playful in nature, the designs remain wearable, with separates that can be dressed down by with jeans or a neutral top. The label carries primarily womenswear, with select menswear pieces. (Photo: Calla The Label) Where to shop: Online via its website or in stores.2. POSH THE LABELPosh the Label was born from the belief that what one wears should make you feel confident, grounded, and entirely yourself. That belief comes through modern, elegant designs like straight-cut trousers, collared tops, and knit cardigans that are made for building a capsule wardrobe. (Photo: Posh the Label) For added versatility and timelessness, pieces come in a palette of neutrals, soft pastels, and deeper jewel tones. Not that any of this means boring – small but thoughtful details like exaggerated shoulders, unique buttons, and fluted sleeves add just enough interest to give your outfit that extra bit of pizzazz. (Photo: Posh the Label) Alongside its womenswear range, Posh the Label also offers children’s apparel, perfect for "mummy and me" dress-up days.Where to shop: Online via its website, in store and Shopee.3. ARGYLE & OXFORDIf you’re a hardcore believer of the ethos that everyday dressing does not have to be, well, everyday, Argyle & Oxford might just be the brand for you. Built on refined yet versatile foundations, the brand takes familiar silhouettes and gives them a quirky, character-filled twist, resulting in sartorial solutions that are wearable yet distinctive. (Photo: Argyle & Oxford) Nostalgic academia with a playful edge sums up the brand’s aesthetic what with sailor and Peter Pan collars, puff sleeves, and recurring ribbon motifs paired with tartan, windowpane checks, and gingham. Childlike but never childish, the designer grounds her flights of imagination with an earthy, muted colour palatte of browns, greys, and black. (Photo: Argyle & Oxford) Where to shop: Online via its website and Sonderlab or at Happy Go Lucky House outlets.4. SEJAUH MATA MEMANDANGSustainability may just be a marketing buzzword for some brands, but not for Sejauh Mata Memandang. The label walks the talk on many levels, including partnering with local artisans to create contemporary clothing rooted in traditional textile practices, planting a tree for every purchase of a garment (over 20,000 trees have been planted as of June 2025), and working towards implementing a fully Indonesian fashion supply system. (Photo: Sejauh Mata Memandang) Aesthetic-wise, the brand is all about preserving heritage while interpreting it through a modern lens. Their approach manifests in kebaya dresses, camisoles, and short-sleeved T-shirts that feature batik, hand-drawn motifs, and folklore-inspired illustrations. (Photo: Sejauh Mata Memandang) Also noteworthy is lifestyle finds like crocheted plushies, batik sling bags, and fish-shaped carabiners, many of which ar