Bedding firm backs down on ‘Swift Home’ trademark after Taylor Swift appeal

Last week Swift’s team appealed the move and said that the name and font-style could create a “false association” with the pop star The post Bedding firm backs down on ‘Swift Home’ trademark after Taylor Swift appeal appeared first on NME. NewsMusic News Bedding firm backs down on ‘Swift Home’ trademark after Taylor Swift appeal Last week Swift’s team appealed the move and said that the name and font-style could create a “false association” with the pop star By Liberty Dunworth 16th February 2026 Taylor Swift. CREDIT: Matt Winkelmeyer/Getty Images A bedding firm looking to trademark the phrase ‘Swift Home’ has withdrawn the application following an appeal by Taylor Swift. READ MORE: Taylor Swift’s Eras Tour comes to an end: a look at its massive global impact The application to trademark the term was filed with the US Patent and Trademark Office by New York-based company, Cathay Home, last week (Wednesday February 11). Advertisement It was quickly thrown into question when the pop star – represented by TAS Rights Management LLC – appealed, and asked for the US government to block the request. Her team argued that the font used by Cathay Home was a similar style of cursive to that of Swift’s trademarked signature, and that the word “swift” itself could mislead customers into believing that the range has been endorsed by the ‘Bad Blood’ singer. They added that it creates a “false association” with the pop star, and alleged that the request for the trademark was an attempt to use Swift’s “goodwill and recognition” to help benefit the brand. Now, it has been revealed that the bedding company has withdrawn its application. The lawyer representing Cathay Home, Ting Geng from Geng and Associates, confirmed the news in a recent statement. She said that the firm had previously reached a “consent-to-coexist agreement” with Swift’s team regarding a separate “Swift Home” range, but would be deciding not to proceed with the latest trademark request. Recommended “Such decisions are often practical and commercially sensible,” Geng said (as per BBC News). The outlet claims that the global superstar has filed over 300 trademarks securing her name, initials, album titles and some lyrics. These trademarks also work to protect the use of her name on various items including clothes, bedding and more. The pop star dropped her latest album, ‘The Life Of A Showgirl’, in October 2025 and it was later confirmed as being the best-selling album of that year in the UK. Since then, she has become the youngest female artist to be inducted into the Songwriters Hall Of Fame, and also enlisted Graham Norton, Domhnall Gleeson, Lewis Capaldi, Cillian Murphy and more for a new ‘Opalite’ music video. Advertisement Over the weekend, Swift also shared an extended cut of the music video, as well as a Chris Lake EDM ‘Opalite’ remix inspired by “in-house house guy” (and Swift’s fiancé) Travis Kelce. Related TopicsPopTaylor Swift You May Also Like Advertisement TRENDING The NME 100: essential emerging artists for 2026 Miriam Petche just set a new ‘Industry’ standard ‘Wuthering Heights’ review: this sexed-up reimagining is a bonking success Inside Swim Deep’s gorgeous new album ‘Hum’: “It feels like we’ve arrived at the conclusion of who we are” The rise, fall and rebirth of 2000s IT room favourite ‘RuneScape’ Advertisement More Stories Music News Harry Styles to curate Meltdown Festival 2026 for London Southbank’s 75th year Music News Bad Bunny’s Super Bowl halftime show was found not to have violated any rules following investigation Music News Damon Albarn has a pop at having to play Tottenham Hotspur Stadium as Gorillaz perform on ‘The Graham Norton Show’ Music News Taylor Swift announces Chris Lake EDM ‘Opalite’ remix inspired by “in-house house guy” Travis Kelce Music News Harry Styles says he felt “very alone’ after going solo post-One Direction break up Music News Chvrches are “90 per cent finished” on “fearless” new album: “It’s going to rip some faces off”