Goalhanger Boss Tony Pastor Says “Millions” Of Young People Tuning Into Podcasts: “No TV Commissioner Would Dream Of This”

Goalhanger co-founder Tony Pastor has claimed young people are connecting with podcasts that “no commissioner at a TV station in the UK would dream of commissioning.” In a keynote talk at MIP London last night, Pastor outlined the case for Goalhanger’s podcast-first model, and said there was a “massive cause for optimism” in the space. […] Bob Iger with 'The Rest is History' hosts Dominic Sandbrook and Tom Holland Goalhanger Goalhanger co-founder Tony Pastor has claimed young people are connecting with podcasts that “no commissioner at a TV station in the UK would dream of commissioning.” In a keynote talk at MIP London last night, Pastor outlined the case for Goalhanger’s podcast-first model, and said there was a “massive cause for optimism” in the space. “People keep telling us that the TikTok generation only want short form,” he added. “We are finding the exact opposite. The average age of a listener for our shows is 33. About half the audience is in their 20s and early 30s. They are listening to five episodes on the history of Carthage. That is a challenging entry point. Related Stories News Chris Packham Calls On Broadcasters To Do Better On Climate Change: "A Lot Of Mainstream Media Is Either Not Telling The Truth Or Not Saying Anything"