Milan Cortina Olympics Deliver Most-Watched Winter Games Since 2014 Across NBCUniversal Platforms

It appears NBCUniversal gets the gold for its presentation of the Milan Cortina Olympics, which were the most-watched Winter Games in more than a decade. From Opening through Closing ceremony, this year’s games averaged 23.5M viewers on NBC, Peacock, NBCUniversal Digital Platforms and Versant’s CNBC and USA Network across the combined live afternoon Milan Prime window […] Opening ceremony of the Milano Cortina 2026 Winter Olympics at San Siro Stadium on February 06, 2026 in Milan, Italy Getty ImagesPhoto by Andreas Rentz/Getty Images It appears NBCUniversal gets the gold for its presentation of the Milan Cortina Olympics, which were the most-watched Winter Games in more than a decade. From Opening through Closing ceremony, this year’s games averaged 23.5M viewers on NBC, Peacock, NBCUniversal Digital Platforms and Versant’s CNBC and USA Network across the combined live afternoon Milan Prime window (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods, according to the company. That’s based on official Nielsen Big Data + Panel viewership through February 19 and preliminary data from Nielsen and Adobe Analytics through Sunday. Final data is expected later this week, at which point this post will be updated to include the new average, as well as the final viewership figure for the Closing Ceremony. Related Stories News NBC Renewal Status Report: 'Chicago' And 'Law & Order' Franchises, 'The Hunting Party', 'Brilliant Minds' & 'Stumble'