Sony Latest Studio To Hit ByteDance With Cease And Desist Letter, Unimpressed By “Belated Implementation Of Guardrails” At Seedance

Sony has fired off a cease and desist letter to ByteDance — the fifth major Hollywood player to do so in the past week despite the giant Chinese conglomerate insisting publicly that it respects intellectual property rights and is “taking steps” to do better. ByteDance unveiled the latest version of its Seedance video generation model […] Getty Sony has fired off a cease and desist letter to ByteDance — the fifth major Hollywood player to do so in the past week despite the giant Chinese conglomerate insisting publicly that it respects intellectual property rights and is “taking steps” to do better. ByteDance unveiled the latest version of its Seedance video generation model last week, thoroughly spooking creatives and executives alike with content that was clearly ripped off copyrighted IP. Disney and Paramount warned it to stop with legal letters, sparking the mea culpa. The Motion Picture Association and The Human Artistry Campaign, which counts SAG-AFTRA and the Directors Guild of America among its members, also slammed the platform. Related Stories News Steven Soderbergh On Giving Disney Nearly Three Years Of "Free Work" For Unmade 'Star Wars' Sequel: "We Were All Frustrated"